Bitcoin ETF Blitz: 15,000 Morgan Stanley Advisors Start Tomorrow

The Bitcoin investment landscape is poised for a significant transformation as Morgan Stanley, a major global financial services firm, prepares to introduce spot Bitcoin Exchange-Traded Funds (ETFs) through its extensive network of 15,000 financial advisors starting tomorrow, August 7. This development, first reported by CNBC on August 2, marks the inaugural instance of a leading Wall Street bank offering such broad direct access to Bitcoin investment products.

Why This Matters to Bitcoin

Morgan Stanley’s move follows the US Securities and Exchange Commission’s approval of 11 spot Bitcoin ETFs earlier this year, highlighting a notable shift towards mainstream acceptance of Bitcoin within the financial services sector. Starting Wednesday, Morgan Stanley advisors will be able to offer shares of BlackRock’s iShares Bitcoin Trust (IBIT) and Fidelity’s Wise Origin Bitcoin Fund (FBTC) to their clients.

Mike Alfred, CEO of Digital Assets Data and Managing Partner at Alpine Fox LP, remarked, “The Japanese carry trade unwind will fade into the background once Morgan Stanley’s 15,000 financial advisors begin incorporating BTC ETFs into client portfolios. Many people still don’t fully grasp the significance of this. The US wealth management sector is enormous.”

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Client Eligibility and Investment Strategy

The ETFs will be accessible only to clients who meet certain criteria, including a net worth of at least $1.5 million, a high risk tolerance, and an interest in speculative investments. “This targeted approach ensures that the offering aligns with the risk profile and investment goals of appropriate clients,” noted a source familiar with the policy.

Haseeb Qureshi, Managing Partner at Dragonfly, emphasized the shift in protocol for private wealth advisors, stating, “This is a significant change. Previously, private wealth advisors could only offer BTC ETFs through reverse inquiry, meaning they could not actively market these products to clients. That has now changed.”

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Scott Melker, known online as “The Wolf Of All Streets,” commented on the implications of this development: “This move reflects rising client demand and represents a major leap in Bitcoin’s mainstream adoption. Only clients with a net worth of at least $1.5 million, high risk tolerance, and an interest in speculative investments will be eligible, and these investments will be limited to taxable brokerage accounts.”

The Broader Impact

Quinten Francois, a notable crypto analyst, highlighted the importance of this development: “Morgan Stanley will soon permit financial advisors to offer Bitcoin ETFs. With Morgan Stanley’s advisors managing $5.7 trillion in client assets, this represents the largest move among wirehouses.”

British HODL (@BritishHodl) added on X: “Morgan Stanley has reshaped the advisory landscape and initiated a new era of competition. They’re mobilizing 15,000 driven, commission-focused advisors to engage with Bitcoin, targeting their $1.46 trillion in assets under management.”

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